Growth Notes
Join Executive Growth Coach Jason Frazier for a daily series featuring insights on marketing, sales, leadership, mindset, inspiration, motivation, and tactics, designed to help housing professionals grow personally and professionally.
Growth Notes is presented by DIFRNT Coaching
Growth Notes
2 Year Look Back: Are You Still Being Transactional? | Ep. 619
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Stop Being Transactional: Competing With Servicers in the Coming Refi Wave
Frazier shares a growth note from August 26, 2024, arguing that treating refinancing as a one-time transaction hurts long-term business, especially as rates create a refi “wave,” not a COVID-style boom. He says this will be the most competitive refi market ever because servicers value retaining the asset and customer through MSRs and can price at break-even or a loss, making it hard for loan officers to compete on price. To avoid losing deals, he urges listeners to “act like a servicer” by staying consistently in front of clients with a full-court press (calls, mail, emails, texts) and a clear plan that builds stickiness beyond a single conversation. He notes claims that servicers may retain 85% and that brokers retain around 25%, leaving a limited share of opportunities.
Join Mortgage Mornings
People on this episode
Podcasts we love
Check out these other fine podcasts recommended by us, not an algorithm.
