You Cannot Afford to Be Forgotten | Ep. 611

On Growth Notes, Frazier explains that “you cannot afford to be forgotten,” arguing that common “stay top of mind” tactics like birthday messages and cookie-cutter outreach no longer work in a world full of distractions. Familiarity fades, and if people don’t remember you, they won’t choose you, especially when many loan officers post inconsistently and then go dark, creating gaps that erode relevance and dissipate trust. Frazier urges consistent daily outreach to people in your sphere in a human, non-transactional way—video messages, voice notes, DMs, texts, or calls—with no pitch, interrupting expectations by simply connecting. He emphasizes that going quiet leads to being forgotten, and without attention you have nothing; people must know you to like you and like you to trust you.