Growth Notes
Join Executive Growth Coach Jason Frazier for a daily series featuring insights on marketing, sales, leadership, mindset, inspiration, motivation, and tactics, designed to help housing professionals grow personally and professionally.
Growth Notes is presented by 20/20 Vision For Success Coaching
Growth Notes
The Tools Don't Suck, But Your Process Does | Ep. 443
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Set Expectations, Define Needs vs. Wants, and Commit Before Buying New Tools
The speaker shares quick advice for loan officers choosing tools like CRMs, NBS Highway, or Mortgage Coach: start by defining clear expectations for what the tool should do before taking demo calls, then create separate “needs” (non-negotiables) and “wants” (nice-to-haves) lists. They warn that many people buy tools based on what others recommend rather than their own business requirements, and note that many successful loan officers run low-tech stacks with strong systems and processes. After selecting a tool, the key is committing time to learn the features tied to the needs list to get real value. If someone doesn’t know what they need or want, they should seek a coach, mentor, manager, or colleague for guidance, be vulnerable about starting from baseline, and avoid abandoning subscriptions after 30–90 days due to lack of effort.
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