Growth Notes
Join Executive Growth Coach Jason Frazier for a daily series featuring insights on marketing, sales, leadership, mindset, inspiration, motivation, and tactics, designed to help housing professionals grow personally and professionally.
Growth Notes is presented by 20/20 Vision For Success Coaching
Growth Notes
Shift Happens: Stop Selling & Start Solving! | Ep. 388
From Selling Loans to Solving Problems: A Shift in Mindset
In this episode of Growth Notes, Frazier emphasizes the vital shift for mortgage originators from selling loans as a mere product to solving problems as a service. He discusses the pitfalls of 'product thinking' such as being seen as a commodity, and contrasts it with the advantages of a service-oriented approach that builds trust, reduces price sensitivity, and focuses on providing value, clarity, and comfort to borrowers. This episode encourages professionals to reevaluate their business models to prioritize solutions and enhance client relationships.
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