Growth Notes
Join Executive Growth Coach Jason Frazier for a daily series featuring insights on marketing, sales, leadership, mindset, inspiration, motivation, and tactics, designed to help housing professionals grow personally and professionally.
Growth Notes is presented by 20/20 Vision For Success Coaching
Growth Notes
Be First or Be Forgotten | Ep. 360
The Importance of Being First in the Lending Industry
In this episode of Growth Notes, Frazier discusses the critical importance of being the first or second lender that customers engage with, based on data showing that 78% of refinance customers select their lender from the first two they speak to. Frazier emphasizes that being first is not about luck or timing but about proactive outreach, positioning, and staying visible and trusted. He highlights the need for consistent presence and engagement well before the customer decides to buy, rather than relying on last-minute desperation.
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