Growth Notes
Join Executive Growth Coach Jason Frazier for a daily series featuring insights on marketing, sales, leadership, mindset, inspiration, motivation, and tactics, designed to help housing professionals grow personally and professionally.
Growth Notes is presented by 20/20 Vision For Success Coaching
Growth Notes
Why Specialization Wins | Ep. 192
In this episode of Growth Notes, Frazier breaks down why trying to be everything to everyone is a losing strategy for loan officers.
Instead of chasing every deal, he challenges you to own a niche—VA, first-time buyers, investors, you name it. When you specialize, you build real expertise, start seeing patterns others miss, and become the go-to resource in your space.
Yes, it’s hard to turn business away. But generalists blend in. Specialists stand out.
If you want more referrals and a brand that builds itself—pick a lane and go all in.
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